There is much to indicate that modern publication wishes to minimize discussion. … For one thing, there is the technique of display, with its implied… - Richard M. Weaver

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There is much to indicate that modern publication wishes to minimize discussion. … For one thing, there is the technique of display, with its implied evaluations. This does more of the average man’s thinking for him than he suspects. For another, there is the stereotyping of whole phrases. These are carefully chosen not to stimulate reflection, but to evoke stock responses of approbation or disapprobation. Headlines and advertising teem with them, and we seem to approach a point at which failure to make the stock response is regarded as faintly treasonable. … Journalism becomes a monstrous discourse of Protagoras, which charms by hypnotizing and thwarts that participation without which one is not a thinking man.

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About Richard M. Weaver

Richard Malcolm Weaver, Jr (March 3, 1910—April 1, 1963) was an American scholar who taught English at the University of Chicago. He is primarily known as a shaper of mid-20th-century conservatism and as an authority on modern rhetoric.

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Modern publication wishes to minimize discussion. … Phrases … are carefully chosen not to stimulate reflection, but to evoke stock responses of approbation or disapprobation. Headlines and advertising teem with them, and we seem to approach a point at which failure to make the stock response is regarded as faintly treasonable.

Additional quotes by Richard M. Weaver

In recognizing that words have the power to define and to compel, the semanticists are actually testifying to the philosophic quality of language which is the source of their vexation. In an attempt to get rid of that quality, they are looking for some neutral means which will be a nonconductor of the current called “emotion” and its concomitant evaluation.

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