"Steve's head dropped and stared at his feet. After a weighty, uncomfortable pause, he issued a challenge that would haunt me for days. " Do you want… - Walter Isaacson

"Steve's head dropped and stared at his feet. After a weighty, uncomfortable pause, he issued a challenge that would haunt me for days. " Do you want to spend the rest of your life selling sugared water, or do you want a chance to change the world?"
Sculley felt as if he had been punched in the stomach. There was no response possible other than to acquiesce. " He had a uncanny ability to always get what he wanted, to size up a person and know exactly what to say to reach a person," Sculley recalled. "

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About Walter Isaacson

Walter Isaacson (born May 20, 1952) is a writer and biographer. He is the President and CEO of the Aspen Institute, a nonpartisan educational and policy studies organization based in Washington, D.C. He was the Chairman and CEO of CNN and the Managing Editor of Time. He has written biographies of Henry Kissinger, Benjamin Franklin, Albert Einstein, Steve Jobs and Elon Musk.

Biography information from Wikiquote

Also Known As

Alternative Names: Walter Seff Isaacson
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Additional quotes by Walter Isaacson

"Some people say, "Give the customers what they want." But that's not my approach. Out job is to figure out what they're going to want before they do. I think Henry Ford once said, "If I'd asked customers what they wanted, they would have told me, 'A faster horse!'" People don't know what they want until you show it to them."

"There would be times when we'd rack our brains on a user interface problem, and think we'd considered every option, and he would go, " Did you think of this? " said Fadell. " And then we'd all go, " Holy Shit." He'd redefine the problem or approach, and our little problem would go away.

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