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" "The ultimate repository of herd influence is language—a device which not only condenses the opinions of those with whom we share a common vocabulary, but sums up the perceptual approach of swarms who have passed on.
Howard Bloom (born June 25, 1943) is an American author and scientific thinker, and served as a publicist for musicians in the popular music industry, transforming and launching the careers of many rock stars.
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The greatest human evils are not those that individuals perform in private, the tiny transgressions against some arbitrary social standard we call sins. The ultimate evils are the mass murders that occur in revolution and war, the large-scale savageries that arise when one agglomeration of humans tries to dominate another: the deeds of the social group. ...only group efforts can save us from the sporadic insanities of the group.
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When Richard Dawkins first published his idea of a meme, he made it clear he was speaking of "a unit of imitation"… Memes were supposed to be exclusive triumphs of humanity. But memes come in two different kinds—behavioral and verbal. ...behavioral memes began brain-hopping long before there were such things as human minds.