Duration of selection. At this point a word should be said about how long a given act of selection may take, for when actual cases are examined, the … - W. Ross Ashby

Cybernetics was defined by Wiener as “the science of control and communication, in the animal and the machine” — in a word, as the art of steermanship, and it is to this aspect that the book will be addressed. Co-ordination, regulation and control will be its themes, for these are of the greatest biological and practical interest.
We must, therefore, make a study of mechanism; but some introduction is advisable, for cybernetics treats the subject from a new, and therefore unusual, angle... The new point of view should be clearly understood, for any unconscious vacillation between the old and the new is apt to lead to confusion.

As shorthand, when the phenomena are suitably simple, words such as equilibrium and stability are of great value and convenience. Nevertheless, it should be always borne in mind that they are mere shorthand, and that the phenomena will not always have the simplicity that these words presuppose.

If intellectual power is to be developed, we must somehow construct amplifiers for intelligence — devices that, supplied with a little intelligence, will emit a lot.