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" "Attention is not a mysterious concentration of psychic energy; it is simply an allotment of analyzing mechanisms to a limited region of the field. To pay attention to a figure is to make certain analyses of, or certain constructions in, the corresponding part of the icon.
Ulric Gustav Neisser (December 8, 1928 – February 17, 2012) was a German-born American cognitive psychologist, and Professor at from 1960 to 1983 and at from 1983 to 1988.
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The term "cognition" refers to all processes by which the sensory input is transformed, reduced, elaborated, stored, recovered, and used. It is concerned with these processes even when they operate in the absence of relevant stimulation, as in images and hallucinations. Such terms as sensation, perception, imagery, retention, recall, problem-solving, and thinking, among others, refer to hypothetical stages or aspects of cognition.
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Given such a sweeping definition, it is apparent that cognition is involved in everything a human being might possibly do; that every psychological phenomenon is a cognitive phenomenon. But although cognitive psychology is concerned with all human activity rather than some fraction of it, the concern is from a particular point of view. Other viewpoints are equally legitimate and necessary. Dynamic psychology, which begins with motives rather than with sensory input, is a case in point. Instead of asking how a man's actions and experiences result from what he saw, remembered, or believed, the dynamic psychologist asks how they follow from the subject's goals, needs, or instincts.