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" "Once I got to college and took my first college-level course, I knew that physics was what I wanted to study. I learned about quantum superposition and Schrodinger's cat. It blew my mind, and as they say, the rest is history!
Jessica Esquivel is an African Latino physicist and science communicator.
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To me, community outreach has two major benefits: to promote scientific literacy and the importance of physics research, and to foster a curiosity and passion for physics. One of the many barriers I've encountered in my decades worth of outreach experience is the lack of trust society has towards physicists. This in part has to do with the lack of diversity in physics. There have been many instances in history where scientists have used a biased view of science as a tool of oppression, racism, and sexism. By including a more diverse cross-section of the population in physics studies, the public interest and trust in physics and physicists will increase as well. That's why I believe community outreach and increasing diversity in physics are symbiotic. By focusing efforts on outreach, especially to underrepresented minorities, you foster excitement in physics that leads to a future of diverse physicists that can then better encompass the interests of society as a whole, which in turn makes community outreach more accessible to a diverse population.
While to a certain extent, I do agree that organizations will thrive with a more diverse workforce due to the difference in experience and the ways in which we all think, we not only have to focus efforts on recruitment but also retention, and to do the latter, there needs to be a cultural shift at the organizational level.