This is a film about — and also for — not only obsessed clerks in record stores, but the video store clerks who have seen all the movies, and the boo… - Roger Ebert

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This is a film about — and also for — not only obsessed clerks in record stores, but the video store clerks who have seen all the movies, and the bookstore employees who have read all the books. Also for bartenders, waitresses, greengrocers in health food stores, kitchen slaves at vegetarian restaurants, the people at GNC who know all the herbs, writers for alternative weeklies, disc jockeys on college stations, salespeople in retro clothing shops, tattoo artists and those they tattoo, poets, artists, musicians, novelists, and the hip, the pierced and the lonely. They may not see themselves but they will recognize people they know.