The final key to the way I promote is bravado. I play to people's fantasies. People may not always think big themselves. but they can get very excite… - Donald Trump

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The final key to the way I promote is bravado. I play to people's fantasies. People may not always think big themselves. but they can get very excited by those who do. That is why a little hyperbole never hurts. People want to believe that something is the biggest, the greatest and the most spectacular.