Find the sustainable rituals that best support your work. - Rick Rubin

The word comes from the Latin — inspirare, meaning to breathe in or blow into. For the lungs to draw in air, they must first be emptied. For the mind to draw inspiration, it wants space to welcome the new. The universe seeks balance. Through this absence, you are inviting energy in.

Imagine going to live on a mountaintop by yourself, forever. You build a home that no one will ever visit. Still, you invest the time and effort to shape the space in which you'll spend your days. The wood, the plates, the pillows - all magnificent. Curated to your taste. This is the essence of great art. We make it for no other purpose than creating our version of the beautiful, bringing all of ourself to every project, whatever its parameters and constraints. Consider it an offering, a devotional act. We do the best, as we see the best - with our own taste. No one else's.

With the objective of simply doing great work, a ripple effect occurs. A bar is set for everything you do, which may not only lift your work to new heights, but raise the vibration of your entire life. It may even inspire others to do their best work. Greatness begets greatness. It’s infectious