It is also often argued that neo-liberalism, especially neo-liberal economics, helps those in the advantaged categories and hurts, often badly, those… - George Ritzer

The polar view, as it was for Marx, is that it was not material factors, but rather ideal factors, that are the main drivers of globalization.

What defines Web 2.0 is the fact that the material on it is generated by the users (consumers) rather than the producers of the system. Thus, those who operate on Web 2.0 can be called prosumers because they simultaneously produce what they consume such as the interaction on Facebook and the entries on Wikipedia.

If states themselves are less able to handle various responsibilities, this leaves open the possibility of the emergence of some form of global governance to fill the void.