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It was important for us to have an aesthetic that we believed was our aesthetic...we chose designers who reflected the ideas of bold, unapologetic be… - Reni Folawiyo
" "It was important for us to have an aesthetic that we believed was our aesthetic...we chose designers who reflected the ideas of bold, unapologetic beauty, [had a] conscience and celebrated craftsmanship. We realised quite fast that people wanted to pay for brands they knew and coveted and if we were to succeed we had to first of all listen to our market, get them super comfortable with us and then start to explore other brands.
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About Reni Folawiyo
Reni Folawiyo is a Nigerian lawyer turned fashion entrepreneur and business woman.
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There’s a great appetite for consumption of luxury goods by Nigerians, but in terms of experiential retail with a concept...that is completely new...We have definitely had to educate the customer with regard to African Luxury, getting them to pay more for African goods that they have hitherto seen as craft and substandard.
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