This difficulty — am I a mathematician because my degree says so? Am I an engineer because I'm interested in things? Am I a social scientist because … - Benoit Mandelbrot

When you seek some unspecified and hidden property, you don't want extraneous complexity to interfere. In order to achieve homogeneity, I decided to make the motion end where it had started. The resulting motion biting its own tail created a distinctive new shape I call Brownian cluster. … Today, after the fact, the boundary of Brownian motion might be billed as a "natural" concept. But yesterday this concept had not occurred to anyone. And even if it had been reached by pure thought, how could anyone have proceeded to the dimension 4/3? To bring this topic to life it was necessary for the Antaeus of Mathematics to be compelled to touch his Mother Earth, if only for one fleeting moment.

Do I claim that everything that is not smooth is fractal? That fractals suffice to solve every problem of science? Not in the least. What I'm asserting very strongly is that, when some real thing is found to be un-smooth, the next mathematical model to try is fractal or multi-fractal. A complicated phenomenon need not be fractal, but finding that a phenomenon is "not even fractal" is bad news, because so far nobody has invested anywhere near my effort in identifying and creating new techniques valid beyond fractals. Since roughness is everywhere, fractals — although they do not apply to everything — are present everywhere. And very often the same techniques apply in areas that, by every other account except geometric structure, are separate.

Time does not run in a straight line, like the markings on a wooden ruler. It stretches and shrinks, as if the ruler were made of balloon rubber. This is true in daily life: We perk up during high drama, nod off when bored. Markets do the same.