freedom offers protection to health and relationships. - M.J. DeMarco

If you get someone’s attention, half the battle is won. The other half is letting selfishness take over your audience and tailor your messages to self-interest.

Similarly, you might have heard of a unique group of Internet entrepreneurs called “AdSense” millionaires. Google Adsense is an advertiser network that online content publishers leverage to earn income from their websites’ traffic. There are affiliates, bloggers, and publishers who earn good money from using Google’s AdSense program. Some content providers and bloggers earn six figures monthly. Arguably, this is big money, yet Google (the driver) makes the legendary money.

No one willingly jumps into boiling water; we become suckers to the scheme by comfortably playing in lukewarm water while the heat slowly rises, optimally while showing the latest Hollywood movie while promising free popcorn.