If you get someone’s attention, half the battle is won. The other half is letting selfishness take over your audience and tailor your messages to sel… - M.J. DeMarco

If you have to think about “affordability,” you can’t afford it because affordability carries conditions and consequences.

People care about what your business can do for them. How will it help them? What’s in it for them? Will it solve their problem? Make their life easier? Provide them with shelter? Save them money? Educate them? Make them feel something? Tell me, why on God’s green Earth should I give your business money? What value are you adding to my life? Reflect back to our producer/consumer dichotomy. Consumers are selfish. They demand to know is “what’s in it for me!” To succeed as a producer, surrender your own selfishness and address the selfishness of others.

உங்களுடைய வருவாயின்மீது உங்களுக்குக் கட்டுப்பாடு இல்லையென்றால், உங்களுடைய பொருளாதாரத் திட்டத்தின்மீதும் உங்களுக்குக் கட்டுப்பாடு எதுவும் இருக்காது.