Kierkegaard seeks to un-socialize the individual in order to un-deify society. - Merold Westphal

Kierkegaard… likes to quote the church father Lactantius, who said that the virtues of paganism were glittering vices. Nietzsche's response is that the virtues of the Christians are splendid vices. They are splendid because they represent no small spiritual achievement; but they are doubly vices first because they mask a self-centered will to power that by their own criteria is the essence of immorality, and second, because in hiding this fact from themselves and from others, the votaries of the "virtues" engage in systematic self-deception and hypocrisy. Here again Nietzsche invokes his principle: "To become moral is not in itself moral," meaning that the act of adopting certain values need not be an act instantiating those values but can just as easily violate them. "Subjection to morality can be slavish or vain or self-interested or resigned or gloomily enthusiastic or an act of despair, like subjection to a prince: in itself it is nothing moral."

For the amoral herd that fears boredom above all else, everything becomes entertainment. Sex and sport, politics and the arts are transformed into entertainment… Nothing is immune from the demand that boredom be relieved (but without personal involvement, for mass society is a spectator society).

It is precisely the acceptance of political, ethical, and religious heteronomy which leads Hegel to label Judeo-Christian culture a slave culture.