salvation consists primarily in his beginning to sorrow earnestly over himself! - Søren Kierkegaard

When one merely states that one has many subscribers and keeps on saying it, then one gets many; just as when one sheep goes to water, the next one also goes, and when it is continually said of a large flock of sheep that they go hither and yon to water, then the rest must also go, so people believe that it must be the demand of the times, that for the sake of use and custom – they must also subscribe.

In an age as agitated as ours, it no longer suffices just to be advertised in the newspaper. To be advertised in this way is the same thing as being consigned to oblivion. If one is to be noticed, once must as least appear on the first page under a hand that points to and, as it were, announces or advertises the advertisement.

The slaves of paltriness, the frogs in life’s swamp, will naturally cry out, “Such a love is foolishness. The rich brewer’s widow is a match fully as good and respectable.” Let them croak.