"The "child" was an invention of the seventeenth century; he did not exist in, say, Shakespeare's day. He had, up until that time, been merged in the… - Marshall McLuhan

Today's child is growing up absurd, because he lives in two worlds, and neither of them inclines him to grow up.

Even pacifist agitation or the nation-wide fever of big sports competitions acts as a spur to war fever in circumstances like ours. Any kind of excitement or emotion contributes to the possibility of dangerous explosions when the feelings of huge populations are kept inflamed even in peacetime for the sake of the advancement of commerce. Headlines mean street sales. It takes emotion to move merchandise. And wars and rumors of wars are the merchandise and also the emotion of the popular press.

Politics will eventually be replaced by imagery.
The politician will be only too happy to abdicate
in favor of his image, because the image will
be much more powerful than he could ever be.

Instead of scurrying into a corner and wailing about what media are doing to us, one should charge straight ahead and kick them in the electrodes.