"Tell them ballocks." "They'll pay me five hundred guineas." "Cancel the ballocks thing—tell them you'll be honored and overjoyed." "It's a sellout. … - Jasper Fforde

Friday nodded and took a deep breath. “Has anyone noticed how short attention spans seem to have cast a certain latitude across the nation?”
“Do I ever,” I replied, rolling my eyes and thinking of the endlessly downward clicking of the Read-O-Meter. “No one’s reading books anymore. They seem to prefer the mind numbing spectacle of easily digested trash TV and celebrity tittle-tattle.”
“Exactly,” said Friday. “The long view has been eroded. We can’t see beyond six months, if that, and short-termism will spell our end.”

"How is that working out?" I asked.
"Somewhere between frustratingly slow and fiendishly elusive."

The good thing about being in the BookWorld is that we aren’t hampered by anything as awkward as physical laws. The RealWorld must be hideously annoying to do science in.