Temple University sports psychologist Michael Sachs, who made an extensive study of these states, summed this up nicely: “Every gold medal or world c… - Steven Kotler

what is genuine emotion and what is business strategy. The modern condition.

work for everyone. Put differently, at the Collective, we have a saying: “Personality doesn’t scale. Biology scales.” What we mean is, in the field of peak performance, too often, someone figures out what works for them and then assumes it will work for others. It rarely does. More often, it backfires. The issue is that personality is extremely individual. Traits that play a critical role in peak performance — such as your risk tolerance or where you land on the introversion-to-extroversion scale — are genetically coded, neurobiologically hardwired, and difficult to change. Add in all the possible environmental influences that come from variations in cultural background, financial means, and social status, and the problem compounds. For all these reasons, what works for me is almost guaranteed not to work for you. Personality doesn’t scale. Biology, on the other hand, scales. It is the very thing designed by evolution to work for everyone. And this tells us something important about decoding the impossible: if we can get below the level of personality, beneath the squishy and often subjective psychology of peak performance, and decode the foundational neurobiology, then we unearth mechanism. Basic biological mechanism. Shaped by evolution, present in most mammals and all humans. And this leads us to the next question: What’s the biological formula for the impossible? The answer is flow. Flow is defined as “an optimal state of

Encrypted digital watermarking,” explains Balthazar. “Information gets hidden in information, like a code inside the pixels. Only visible with the right kind of key. It’s called steganography. Here,” pointing at the cylinder, “they’re using a similar technique, but done at the nano-level, with DNA as the information carrier. GFP is green fluorescent protein, in this case jellyfish genes woven into the atoms of the metal. The heat from your hand is the key.