Creeping featurism is a disease, fatal if not treated promptly. There are some cures, but, as usual, the best approach is to practice preventative me… - Donald Norman

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Creeping featurism is a disease, fatal if not treated promptly. There are some cures, but, as usual, the best approach is to practice preventative medicine.

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About Donald Norman

Donald Arthur Norman (born December 25, 1935) is a professor emeritus of cognitive science at University of California, San Diego and a Professor of Computer science at Northwestern University.

Also Known As

Native Name: Donald Arthur Norman
Alternative Names: Donald A. Norman Don Norman
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In the consumer economy taste is not the criterion in the marketing of expensive soft drinks, usability is not the primary criterion in the marketing of home and office appliances. We are surrounded with objects of desire, not objects of use.

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