"Safety first" has been the motto of the human race for half a million years; but it has never been the motto of leaders. A leader must face danger. … - Herbert Newton Casson

The men who succeed are the efficient few. They are the few who have the ambition and will power to develop themselves.

Emerson is more specific and gives twelve principles, as follows:

Herbert Casson was a highly prolific writer on management, with a career as a management guru spanning some four decades. A skilled writer who was also a successful entrepreneur, he used his own experiences and acute observations of the world around him to develop a philosophy of management based on the concept of ‘efficiency’. He published more than seventy books, which by the time of his death had sold more than half a million copies around the world. Something of a maverick, he was never really accepted by the business academic community in either Britain or America. His books were popular and populist, highly entertaining and full of penetrating insight.