In a world of infinite choice if something is not made specifically for me I'm gone. - Ramit Sethi

Marshall Goldsmith, one of the world's top executive coaches, put it to me this way: "Your biggest challenge [is] customer selection. You pick the right customer, you win. You pick the wrong customer, you lose. Focus on helping great people get better." Ultimately, this is your business. It's up to you to run your business as you see fit, and serve the customers you want to serve. In our experience, business is the most fun (and most profitable) when you focus on helping great people get better.

young is about developing the right habits.

We choose what's important for our Rich Life, and other people choose what's important for them.