We will never know if an advertisement or opinion poll has had a real influence on individual or collective wills, but we will never know either what… - Jean Baudrillard

The very ideology of "cultural production" is antithetical to all culture, as is that of visibility and of the polyvalent space: culture is a site of the secret, of seduction, of initiation, of a restrained and highly ritualized symbolic exchange.

Photography and cinema contributed in large part to the secularization of history, to fixing it in its visible, "objective" form at the expense of the myths that once traversed it. Today cinema can place all its talent, all its technology in the service of reanimating what it itself contributed to liquidating. It only resurrects ghosts, and it itself is lost therein.

The Violence of the Image European Graduate School.