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" "So I called Merrill Lynch and said, “I want to create an opportunity fund wherein investors put up cash to become my partners in the purchase of distressed real estate.” No one, including me, had done this kind of fund before, but they thought it was a great idea. They put up 5 percent of the first fund’s target and said they’d raise the balance of the capital. Six months later, we still had no commitments. Not one. So I took over the process and hit the road — from May 10 through June 30, 1989. I found that to raise money, I had to do it personally. I traveled with Merrill forty-two of those fifty-two days and did every single presentation — typically three to four a day in different cities.
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From the very first deals we did at EGI, I have spread the opportunity — both the risks and the rewards. We co-invest, side by side, and I often provide a “promote” to my people, allowing them to share in profits on a portion of my invested capital. That means I put my money behind theirs (say $150,000 of my money to $30,000 of their money), and if our investments or funds achieve their minimum target metrics, my people get returns based on the aggregate ($180,000). In effect, we’re all invested in each other’s success. It’s not only about motivation; it’s a mandate to collaborate. Deal opportunities and challenges are discussed, questioned, and probed by the team at large because everybody has a piece of everybody else’s deal.
I’ve always valued long-term relationships, but John Hsieh, the former head of Itel’s container leasing business, taught me that you simply cannot succeed in-country without them. Hsieh had extensive international experience and contacts. He took me under his wing, and we traveled the world meeting Itel’s customers and suppliers — from a cocktail party in Rotterdam with British and German customers to a dinner in Hong Kong with a Chinese shipping company. The deep relationships he had with his customers enlightened me. I learned that the extreme degree to which you rely on strong personal relationships is perhaps the single biggest difference between doing business in the emerging markets and the U.S.
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