The plus sign is a hipster ampersand. - William Gibson

Cyberspace. A consensual hallucination experienced daily by billions of legitimate operators, in every nation, by children being taught mathematical concepts . . . A graphic representation of data abstracted from the banks of every computer in the human system. Unthinkable complexity. Lines of light ranged in the nonspace of the mind, clusters and constellations of data. Like city lights, receding. . . .

When we were only several hundred-thousand years old, we built stone circles, water clocks. Later, someone forged an iron spring, set clockwork running, imagined grid-lines on a globe. Cathedrals are like machines defining the soul; bells of clock towers stitch the sleeper’s dreams together. You see? So we’ve always been on our way to this new place — that is no place, really — but is real. It’s our nature to represent: we’re the animal that represents, the sole and only maker of maps. And if our weakness has been to confuse the bright and bloody colors of our calendars with the true weather of days, and the parchment’s territory of our maps with the lands spread out before us — never mind. We've always been on our way to this new place — that is no place, really — but is real.

Hitler had had entirely too brilliant a graphics department, and had understood the power of branding all too well.