Their relationship drives our every action and reaction — they are the basic ingredients of human behavior. - B. J. Fogg

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Their relationship drives our every action and reaction — they are the basic ingredients of human behavior.

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Native Name: Brian Jeffrey Fogg
Alternative Names: BJ Fogg Brian J. Fogg

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When we hack into the ancient behavioral pathways in our brains, we gain access to the amazing human potential for learning and change.

EXERCISE #1: EXPLORE WAYS TO STOP A HABIT The Fogg Behavior Model applies to all types of behavior change. In this exercise, you’ll explore simple ways to stop a habit. Step 1: Write down three habits that you’d like to stop. Try to be specific. For instance, write “Stop buying soda for lunch” rather than “Stop drinking soda.” Step 2: For each habit, think of ways you might remove (or avoid) the prompt. If you can’t think of anything, that’s okay. Move on to the next step. Step 3: For each habit, think of ways to make it harder to do (ability). Step 4: For each habit, think of ways to reduce your motivation. Step 5: For each habit, select your best solution from steps 2, 3, and 4. Extra Credit: Put your solution into practice.

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You can disrupt a behavior you don’t want by removing the prompt. This isn’t always easy, but removing the prompt is your best first move to stop a behavior from happening.

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