Wealth eludes most people because they are preoccupied with events while disregarding process. Without process, there is no event. - M.J. DeMarco

Lead generation services often provide a service to consumers while simultaneously aggregating a non-homogeneous industry. This is what I did for the limousine industry. I pooled a highly fragmented industry into one centralized source, brought consumers into the mix, and sold that consumer information to limo companies.

As for failure, trust me — it is easier to live in regret of failure than in regret of never trying.

If you get someone’s attention, half the battle is won. The other half is letting selfishness take over your audience and tailor your messages to self-interest.