Maybe somebody will come along and be, like, a Tolkien for horror. - Harry Turtledove

one in this world, so far as I know, has ever lost money by underestimating the intelligence of the great masses of the plain people,

That anyone would want to be famous still mystified Colin. As TV had trained him to do, he associated the word with divorces and court appearances and rehab and jail time. He knew more than he wanted about all of those except rehab, and that was the one famous people blew off anyway.

"...all the pools are going batshit like you wouldn't believe.... Batshit... It's a technical term... Fleidermausscheisse, okay?"
Fleidermausscheisse? Kelly silently mouthed the word, and as silently clapped her hands. With a dictionary and patience, she could read scientific German. Thanks to fragments of Yiddish from her folks, she could make a better — not good, but better — stab at speaking it than most of her anglophone peers. But she knew she never would have come up with that particular terminus technicus in a million months of Sundays.