For a truly great company, the Big Thing is never any speci… - Jim Collins

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For a truly great company, the Big Thing is never any specific line of business or product or idea or invention. The Big Thing is your underlying flywheel architecture, properly conceived

Jim Collins

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About Jim Collins

James C. "Jim" Collins, III (born 1958) is an American business consultant, author, and lecturer on the subject of company sustainability and growth.

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Alternative Names: James “Jim” Collins Jr. • James Collins Jr. • James Collins

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Ben Horowitz Ray Dalio Bill Walsh Patrick Bet-David Howard Schultz

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One of the most important steps you can take in building a visionary company is not an action, but a shift in perspective.

We have such a tendency to rush in, to fix things up with good advice. But we often fail to take the time to diagnose, to really, deeply understand the problem first.

Compile a list of failures and disappointments. This should include new initiatives and offerings by your enterprise that have failed outright or fell far below expectations.

For a truly great company, the Big Thing is never any specific line of business or product or idea or invention. The Big Thing is your underlying fly… - Jim Collins

About Jim Collins

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