Year after year, our findings are consistent: States with stricter gun laws and lower rates of gun ownership have some of the lowest overall gun deat… - Josh Sugarmann

While the National Rifle Association promotes Mr. Heston as a kinder, gentler face to soften its hard-core image, he is as extreme as the rest of the group's leadership. A Heston speech last December before the ultraconservative Free Congress Foundation in Washington was so hateful that David Duke, the former Ku Klux Klan leader, praised it and circulated it on his Web site.
In his remarks, Mr. Heston repeatedly invoked "cultural 'warfare, spoke warmly of "white pride" and attacked "blacks who raise a militant fist with one hand while they seek preference with the other." He also compared criticism of gun owners and the N.R.A. to the Nazi oppression of European Jews.
Whether Mr. Heston does the talking or not, the National Rifle Association remains the same extremist organization that blocks sensible gun laws and markets guns to children.

Guns are now the only consumer product manufactured in America not regulated by a federal agency for health and safety...
When presented with guns’ unique niche in the pantheon of consumer products, the industry and its cheerleaders like the National Rifle Association (NRA) and the National Shooting Sports Foundation (NSSF) go into a well-practiced spiel of how in fact they’re actually the most regulated industry in America — citing dealer and manufacturer licensing, the minimal paperwork necessary to buy a gun under federal law, the Brady background check all buyers must go through to purchase a weapon from a licensed dealer, and the fact that ATF [Bureau of Alcohol, Tobacco, Firearms and Explosives] is allowed to check a dealer’s sales records once a year (a privilege the agency has the manpower to employ on a far less frequent basis). Yet these are sales standards, not product safety standards. ATF lacks any of the health and safety authority that is routinely granted — and usually expected by the American public — for other consumer products...
And as the gun industry continues to exploit its unique status with increasingly lethal military style weapons for the civilian market, this disparity can only become more evident.

The grotesque irony? The National Shooting Sports Foundation locale. They’ve taken the lead in working to rebrand assault weapons as modern sporting rifles.