The user of the electric light -- or a hammer, or a languag… - Marshall McLuhan

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The user of the electric light -- or a hammer, or a language, or a book -- is the content. As such, there is a total metamorphosis of the user by the interface. It is the metamorphosis that I consider the message.

Marshall McLuhan

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About Marshall McLuhan

Herbert Marshall McLuhan (21 July 1911 – 31 December 1980) was a Canadian philosopher, futurist, and communications theorist.

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Native Name: Herbert Marshall McLuhan

Alternative Names: Marshall MacLuhan • Marshall Mac Luhan

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Neil Postman Northrop Frye William Gibson Friedrich Kittler J. G. Ballard

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Either we penetrate to the essential character of man and society and discover the outlines of a world order, or we continue as flotsam and jetsam on a flood of transient fads and ideas that will drown us with impartiality.

Since Sputnik there is no Nature. Nature is an item contained in a man-made environment of satellites and information.

Language is a sense, like touch. (p. 271)

The user of the electric light -- or a hammer, or a language, or a book -- is the content. As such, there is a total metamorphosis of the user by the… - Marshall McLuhan

About Marshall McLuhan

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