We live in a world where there is more and more information, and less and less meaning. - Jean Baudrillard

:There has been much discussion of the uninterpretable answer to the question: 'are you lying?' But ask someone next to you, very softly so as not to wake him: 'are you asleep?' If he replies that he is, then that makes him a liar. But he can reply by pretending to be asleep, which is not actually lying, but pretend-ing to lie. There is a big difference, since this is a lovers' game. The question itself is a lovers' game because it assumes the partner is not asleep while making every effort not to wake him. Besides, these are the same questions: do you love me? are you lying to me? are you asleep? And the reply — yes, I love you, yes, I'm lying, yes, I'm asleep — is equally paradoxical. But it is not untruthful. It simply comes from another world which is not the truth of the first. 'Yes, I'm asleep. Yes, I'm lying. Yes, I love you': all these answers reflect a marvellous somnambulism and, all in all, a very clear grasp of the relations we establish with reality when we are sleeping, lying or in love.

One may dream of a culture where everyone bursts into laughter when someone says: this is true, this is real.

And so one can imagine that in amorous seduction the other is the locus of your secret — the other unknowingly holds that which you will never have the chance to know. (p. 65)