Don't overcomplicate writing. The definition of a good writer: Someone who makes their point crystal clear. - Dickie Bush

Bad copywriting:

• Here's my product
• Here's what it does
• Here's what's so good about it

Good copywriting:

• Here's your problem
• Here's the benefit of solving it
• Here's why what you've tried has failed
• And by the way here's a product that will help you solve it

See yourself as a bridge.

Wherever you are, there are people to learn from and people to teach.

Be the bridge between these groups of people.

Be mindful of multiplying by zero.

• Ideas without action = 0
• Great product with no marketing = 0
• Five-star kitchen with a flooded bathroom = 0
• 10 years of 20% returns, one year of blowups = 0