The story is not the mission statement; the story does not have to be succinct. It is the story. Companies can take as long as they need to tell it, … - Ben Horowitz

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The story is not the mission statement; the story does not have to be succinct. It is the story. Companies can take as long as they need to tell it, but they must tell it and it must be compelling. A company without a story is usually a company without a strategy.

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About Ben Horowitz

Ben Horowitz (born June 13, 1966) is an American businessman, investor, blogger, and author.

Biography information from Wikiquote

Also Known As

Alternative Names: Benjamin Abraham Horowitz
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Additional quotes by Ben Horowitz

You may be adopting an organizing principle you don’t understand. For example, Intel created a casual-dress standard to promote meritocracy. Its leaders believed the best idea should win, not the idea from the highest-ranking person in the fanciest suit.

You must get leverage. Early on, it’s natural to spend a great deal of time integrating and orienting an executive. However, if you find yourself as busy as you were with that function before you hired or promoted the executive, then she is below standard.

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