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The story is not the mission statement; the story does not have to be succinct. It is the story. Companies can take as long as they need to tell it, … - Ben Horowitz
" "The story is not the mission statement; the story does not have to be succinct. It is the story. Companies can take as long as they need to tell it, but they must tell it and it must be compelling. A company without a story is usually a company without a strategy.
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About Ben Horowitz
Ben Horowitz (born June 13, 1966) is an American businessman, investor, blogger, and author.
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Alternative Names:
Benjamin Abraham Horowitz
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If you want people to treat every corporate nickel like it’s their own, then having them stay at the Red Roof Inn sends a better cultural signal than having them stay at the Four Seasons — but if you want them to have the confidence to ask for a $5 million order, the opposite might be true. If you don’t know what you want, there is no chance that you will get it.
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People with the right kind of ambition would not likely use the word play to describe their effort to work as a team to build something substantial. Finally, people who use the “me” prism find it natural and obvious to speak in terms of “building out my résumé” while people who use the “team” prism find such phrases to be somewhat uncomfortable and awkward, because they clearly indicate an individual goal that is separate from the team goal.
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