SHALMANESER That real cool piece of hardware up at the GT tower. They say he's apt to evolve to true consciousness one day. Also they say he's as int… - John Brunner

Unto the third and fourth generation, General Motors, you have visited your greed on the children. Unto the twentieth, AEC, you have twisted their limbs and closed their eyes. Unto the last dawn of man you have cursed us, O Father. Our Father. Our Father Which art in Washington, give us this day our daily calcium propionate, sodium diacetate monoglyceride, potassium bromate, calcium phosphate, monobasic chloramine T, aluminium potassium sulphate, sodium benzoate, butylated hydroxyanisole, mono-iso-propyl citrate, axerophthol and calciferol. Include with it a little flour and salt.
Amen.

The theory was and always had been: this is the thing the solid citizen has no need to worry about. Important, later all-important question: what about the hollow citizen?

In an age when we have more choice than ever before, more mobility, more information, more opportunity to fulfill ourselves, how is it that people can prefer to be identical?