Mr. Magoo Rule: Text and graphics must be easily distinguished and recognized. Don ́t make your audience members feel like the vision challenged Mr. M… - Stephen Kosslyn

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Mr. Magoo Rule: Text and graphics must be easily distinguished and recognized. Don ́t make your audience members feel like the vision challenged Mr. Magoo—viewers of an electronic slideshow should not risk eyestrain!

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About Stephen Kosslyn

Stephen Michael Kosslyn (born 1948) is an American psychologist, neuroscientist, Founding Dean and Chief Academic Officer of the (the Keck Graduate Institute), author and educator who specializes in the fields of cognitive psychology and cognitive neuroscience.

Also Known As

Alternative Names: Stephen Michael Kosslyn Stephen M. Kosslyn Stephen M Kosslyn S. M. Kosslyn S.M. Kosslyn S M Kosslyn S. Kosslyn S Kosslyn Kosslyn Kosslyn S Kosslyn S. Kosslyn S. M. Kosslyn SM
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Additional quotes by Stephen Kosslyn

A mental image occurs when a representation of the type created during the initial phases of perception is present but the stimulus is not actually being perceived; such representations preserve the perceptible properties of the stimulus and ultimately give rise to the subjective experience of perception.

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Even if it were clear what was meant, this sort of treatment would seem closer to describing what is taking place than to explaining it. I do not want to deny the value of describing a phenomenon; rich descriptions facilitate theorizing, and there is no more astute observer than Piaget. But in my view explanations of cognitive phenomena should specify the ways in which functional capacities operate. Piaget and Inhelder’s account is more on the level of intentionality, and hence is open to multiple interpretations at the level of the function of the brain. The do not specify how interiorized imitation operates, nor have they specified the format or content of the image. This level of discourse will never produce process adequacy, and hence seems of limited value.

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