… especially considering that the whole matter of applying photography to purely artistic ends is in such a state of infancy, and that this idea of deliberate violation of truth to fact, for the sake of securing truth to ideas, has hardly yet been put into practice.

In selecting our subject then we have two things to consider. First, is it as good as the conditions will let it be - that is, have we chosen the point of view which, with the present conditions, shows at its best pictorially, and secondly, if taken from this point now, are the alterations we would like, weather or light, to make for us of such a kind that we can introduce them for ourselves when printing, and, if so, what are those alterations.

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There is a difference in printing greater depth to any portion with the negative and shading down without the negative. In the former case we get a deeper and stronger image, still preserving to a great extent the relative contrasts between the lights and shades in that portion. This is not always what we require. In order to concentrate attention upon that is, to emphasize, some particular spot, it may be desirable to shade down and flatten some portion.

If the reader now asks what do I think of this paper or that process, of this brand of plates or of that ? Is intensification or reduction to be resorted to ? Are enlargements as good as direct work ? I have but one answer to all, and that is that only those methods are good which will give you a satisfactory realization of the idea you have in mind. Any paper or process which will do this is good. If an enlargement from a small negative seems to give a fairly satisfactory expression of the idea intended, and the smaller direct print fails, there is your answer; and neither the writer or any one else has any knowledge which can give you a better.

...strictly speaking, tone is the relative lightness and darkness due to the effect of light governed by atmosphere, and has nothing to do with the relative lightness and darkness or relative value with which various colours appear when compared with each other.

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I have sometimes felt that writers on the artistic aspect of photography have too often, like the reformers of religious creeds, led their followers into a condition of disbelief and unrest, and then left them to find out for themselves how to live up to new and vague beliefs, so many writers on Pictorial Photography have told us what to avoid without saying why, and have then told us what to do without showing how.

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The composition may be ever so carefully worked out, but it must appear unconsciously done. And so it will be best in most cases to depart slightly from precise and symmetrical arrangement, as though unintentionally, lest the endeavor to obey artificial rules betrays itself.

We are then brought to consider Platinotype, which, on the whole, may be regarded as the most suitable for general pictorial work. Its power of rendering relative tones and atmosphere is perhaps unequalled, whilst, although every one who has used it has sometimes wished that the undeveloped image were more visible, yet the pale, ghost-like print made by the light is very much better than nothing at all, and, indeed, may often be quite sufficient to guide us in our endeavours to control the action of light in a manner to be shortly described.

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It must not be supposed that it is always necessary to present our landscapes with an attractive and well-defined arrangement of clouds; on the contrary, it will often happen that the effect of a scene is best emphasized by a mere grey tint representing a covered sky or even a blue, cloudless sky; but this is a very different thing to rendering it as a white blank.