In my own household, for example, an electric refrigerator has been in service for nineteen years, with only a single minor repair: an admirable job.… - Lewis Mumford

On one hand the Christian missionaries sought to convert the heathen, by fire and sword if need be, to the gospel of peace, brotherhood, and heavenly beatitude; on the other, the more venturesome spirits wished to throw off the constraining traditions and customs, and begin life afresh, levelling distinctions of class, eliminating superfluities and luxuries, privileges and distinctions, and hierarchical rank. In short, to go back to the Stone Ages, before the institutions of Bronze Age civilization had crystallized. Though the Western hemisphere was indeed inhabited, and many parts of it were artfully cultivated, so much of it was so sparsely occupied that the European thought of it as a virgin continent against whose wildness he pitted his manly strength. In one mood the European invaders preached the Christian gospel to the native idolaters, subverted them with strong liquors, forced them to cover their nakedness with clothes, and worked them to an early death in mines; in another, the pioneer himself took on the ways of the North American Indian, adopted his leather costume, and reverted to the ancient paleolithic economy: hunting, fishing, gathering shellfish and berries, revelling in the wilderness and its solitude, defying orthodox law and order, and yet, under pressure, improvising brutal substitutes. The beauty of that free life still haunted Audubon in his old age.

"Now compare this mechanical world view, with its exclusive emphasis on the quantitative, the measurable, the external, with that of one of the most primitive of known races and cultures, the Australian aborigines. According to a recent interpreter, Kaj Birket-Smith, "The fundamental idea in the Australian's concept of life is that there is no sharp division between man and nature, between the quick and the dead, nor even a gap between past, present, and future. Nature can as little exist without man as man without nature, and yesterday and tomorrow, in a manner inexplicable to us, merge into today.

Whatever the deficiencies in the Australian aborigine's habits of observation or in his symbolic formulation of his experience, it will become plain, as the theme of this book develops, that the Australian's 'primitive' view is in fact far less primitive, biologically and culturally speaking, than that of the mechanical world picture,f or it includes those many dimensions of life that Kepler, Galileo, and their successors intentionally excluded, as spoiling the accuracy of their observations and the elegance of their descriptions.

But what would become of mass production and its system of financial expansion if technical perfection, durability, social efficiency, and human satisfaction were the guiding aims. The very conditions for current financial success — constantly expanding production and replacement — works against these ends. To ensure the rapid absorption of its immense productivity, megatechnics resorts to a score of different devices: consumer credit, installment buying, multiple packaging, non-functional designs, meretricious novelties, shoddy materials, defective workmanship, built-in fragility, or forced obsolescence through frequent arbitrary changes of fashion. Without constant enticement and inveiglement by advertising, production would slow down and level off to normal replacement demand. Otherwise many products could reach a plateau of efficient design which would call for only minimal changes from year to year.