The use of the weapon of falsehood is more necessary in a country where military conscription is not the law of the land than in countries where the … - Arthur Ponsonby, 1st Baron Ponsonby of Shulbrede

Atrocity lies were the most popular of all, especially in this country and America; no war can be without them. Slander of the enemy is esteemed a patriotic duty. An English soldier wrote (The Times, September 15, 1914): "The stories in our papers are only exceptions. There are people like them in every army." But at the earliest possible moment stories of the maltreatment of prisoners have to be circulated deliberately in order to prevent surrenders. This is done, of course, on both sides. Whereas naturally each side tries to treat its prisoners as well as possible so as to attract others. The repetition of a single instance of cruelty and its exaggeration can be distorted into a prevailing habit on the part of the enemy.

None of the heroes prepared for suffering and sacrifice, none of the common herd ready for service and obedience, will be inclined to listen to the call of their country once they discover the polluted sources from whence that call proceeds and recognize the monstrous finger of falsehood which beckons them to the battlefield.

Contempt for the enemy, if illustrated, can prove to be an unwise form of falsehood. There was a time when German soldiers were popularly represented cringing, with their arms in the air and crying "Kamerad," until it occurred to Press and propaganda authorities that people were asking why, if this was the sort of material we were fighting against, had we not wiped them off the field in a few weeks.