The great goal of the backlash is to nurture a cultural class war, and the first step in doing so, as we have seen, is to deny the economic basis of … - Thomas Frank

Old-fashioned values may count when conservatives appear on the stump, but once conservatives are in office the only old-fashioned situation they care to revive is an economic regimen of low wages and lax regulations. Over the last three decades they have smashed the welfare state, reduced the tax burden on corporations and the wealthy, and generally facilitated the country’s return to a nineteenth-century pattern of wealth distribution. Thus the primary contradiction of the backlash: it is a working-class movement that has done incalculable, historic harm to working class people. The leaders of the backlash may talk Christ, but they walk corporate. Values may "matter most" to voters, but they always take a backseat to the needs of money once the elections are won. This is a basic earmark of the phenomenon, absolutely consistent across its decades-long history. Abortion is never halted. Affirmative action is never abolished. The culture industry is never forced to clean up its act.

Class, conservatives insist, is not really about money or birth or even occupation. It is primarily a matter of authenticity, that most valuable cultural commodity. Class is about what one drives and where one shops and how one prays, and only secondarily about the work one does or the income one makes. What makes one a member of the noble proletariat is not work per se, but unpretentiousness, humility, and the rest of the qualities that our punditry claims to spy in the red states that voted for George W. Bush. The nation’s producers don’t care about unemployment or a dead-end life or a boss who makes five hundred times as much as they do. No. In red land both workers and their bosses are supposed to be united in disgust with those affected college boys at the next table, prattling on about French cheese and villas in Tuscany and the big ideas for running things that they read in books. This sounds like a complicated maneuver, but it should be quite familiar after all these years. We see it in its most ordinary, run-of-the-mill variety every time we hear a conservative pundit or politician deplore "class warfare" — meaning any talk about the failures of free-market capitalism — and then, seconds later, hear them rail against the "media elite" or the haughty, Volvo driving "eastern establishment."

Thanks to its chokehold on the nation’s culture, liberalism is thus in power whether its politicians are elected or not; it rules over us even though Republicans have prevailed in six out of the nine presidential elections since 1968; even though Republicans presently control all three branches of government; even though the last of the big-name, forthright liberals of the old school (Humphrey, McGovern, Church, Bayhm, Culver, etc.) either died or went down to defeat in the seventies; and even though no Democratic presidential nominee has called himself a "liberal" since Walter Mondale. Liberalism is beyond politics, a tyrant that dominates our lives in countless ways great and small, and which is virtually incapable of being overthrown. Conservatism, on the other hand, is the doctrine of the oppressed majority. Conservatism does not defend some established order of things: It accuses; its rants; it points out hypocrisies and gleefully pounces on contradictions. While liberals use their control of the airwaves, newspapers, and schools to persecute average Americans — to ridicule the pious, flatter the shiftless, and indoctrinate the kids with all sorts of permissive nonsense — the Republicans are the party of the disrespected, the downtrodden, the forgotten. They are always the underdog, always in rebellion against a haughty establishment, always rising up from below. All claims of the right, in other words, advance from victimhood. This is another trick the backlash has picked up from the left. Even though republicans legislate in the interests of society’s most powerful, and even though conservative social critics typically enjoy cushy sinecures at places like the American Enterprise Institute and the Wall Street Journal, they rarely claim to speak on behalf of the wealthy of the winners in the social Darwinist struggle. Just like the leftists of the early twentieth century, they see themselves in revolt against a genteel tradition, rising up against a bankrupt establishment that will tolerate no backtalk. Conservatism, on the other hand, can never be powerful or successful, and backlashers revel in fantasies of their own marginality and persecution.