Moral indignation is a technique used to endow the idiot with dignity. - Marshall McLuhan

I satirize at all times, and my hyperboles are as nothing compared to the events to which they refer.

I am resolutely opposed to all innovation, all change, but I am determined to understand what’s happening. Because I don’t choose just to sit and let the juggernaut roll over me. Many people seem to think that if you talk about something recent, you’re in favor of it. The exact opposite is true in my case. Anything I talk about is almost certainly something I’m resolutely against. And it seems to me the best way to oppose it is to understand it. And then you know where to turn off the buttons.

All advertising advertises advertising – no ad has its meaning alone. (p. 145)