Robert, I don't like people who bottle out. So Robert - You're fired. (to Robert Goodwin when he was fired before the final boardroom in the second t… - Alan Sugar

I don’t believe in God and all that. But I am Jewish, and very proud to be so, very proud of the culture.

But you were in the restaurant business before?? Marco-Pierre White or something....The Titanic – well here's another bloody disaster you're in now! (To Syed before Alexa is fired after the infamous catering task when the Invicta team lose because they bought an excessive number of chickens to make pizzas).

I came from an environment where I needed to succeed. There was no wealth or anything like that in the family. Not that we were paupers, but we had to fend for ourselves. Kids today are not as hungry as I was. They don’t understand how tough my generation was.