"In the midst of that dark and hopeless moment, the Pop Tart suddenly appeared in the supermarket! And we just stared at it like [it was] an alien sp… - Jerry Seinfeld

It's not enough that we catch [lobsters], kill them, and eat them. We want to see them in the tank as we walk into the restaurant, sweating it out. [...] I saw one once that looked like he was attempting to clean the inside of the tank. "I just work here."

The reason I got [Seinfeld] is: my manager, George Shapiro, wrote a note to Brandon Tartikoff, the President of NBC, and it was one sentence; he said "Call me a crazy guy, but I think some day Jerry Seinfeld's gonna be doing a series on NBC." Now, when he wrote that note, it was... 1988. I had been on The Tonight Show for seven years -- three times a year -- destroying. [...] And George still [had] to say to NBC "I know this sounds crazy...". I thought of this just the other week: "What was so crazy about the idea?"

There is a similar kind of feel for rhythm and tone in comedy as there is in music, I think. You have to, you know, words - you use words in the same careful way in a song that you use them in a joke. Having just the right word in just the right place seems to make it work.