I called up Coca-Cola and told them that Pepsi had just booked a big advertisement but that the back page was still free. I called up the Daily Teleg… - Richard Branson

Yo creo, como dicen algunos, que “Dios está en los detalles”. En este caso, se trata de detalles que pasan desapercibidos para los altos directivos desde sus oficinas lujosas.

Lo que importa no es necesariamente el tamaño del perro
en la pelea, sino el tamaño de la pelea que lleva dentro el perro”.

A typical Virgin airline employee is the sort of person who will joke with passengers and smile, not just nod their head and say: ‘Yes sir, no sir, three bags full sir.’ I shared a story about one occasion when we had a short delay before a Virgin flight and people had to queue up at the gate. One of the passengers jumped the queue and marched up to the desk. Our team member very politely asked him to get back into the queue. He turned on her and said: ‘Don’t you know who I am?’ So she picked up the intercom and announced: ‘I have a young man at gate 23, who seems to be lost – he doesn’t know who he is.’ The other passengers roared with laughter. ‘Fuck you!’ shouted the self-important man. She kept a straight face and replied: ‘I’m afraid you’re going to have to get in line for that too, sir!