Knowledge is and will be produced in order to be sold, it is and will be consumed in order to be valorized in a new product. - Jean-François Lyotard

The decline of narrative can be seen as an effect of the blossoming of techniques and technologies since the Second World War, Which has shifted emphasis from the ends of action to this means; it can also be seen as an effect of the redeployment of advanced liberal capitalism after its retreat under the protection of Keynesianism during the period of 1930-1960, a renewal that has eliminated the communist alternative and valorized the individual enjoyment of goods and services.

The relationship of the suppliers and users of knowledge to the knowledge they supply and use is now tending, and will be increasingly tend to, to assume the form already taken by the relationship of commodity producers and consumers to the commodities they produce and consume--that is, the form of knowledge.

What is new in all this is that the old poles of attraction represented by nation-states, parties, professions, institutions, and historical traditions are losing their attraction. And it does not look as though they will be replaced, at least not on their former scale.