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" "Dissatisfiers led to dissatisfaction because of the need to avoid pain for situations that caused discomfort; satisfiers led to job satisfaction because of a need for growth or self-actualization.
Frederick Irving Herzberg (April 18, 1923 – January 19, 2000) was an American psychologist, and Professor of Management at the University of Utah, and author of the 1968 best-seller One More Time, How Do You Motivate Employees? He is most famous for introducing job enrichment and the , and is one of the most influential names in business management.
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In our first pilot study we talked with clerical and production workers as well as professional and managerial people. We discovered that the professional and managerial groups were more verbal, showed a quicker grasp of the technique, and gave more and better delineated sequences of events than the clerical and production groups.
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