There is no fate that plans men's lives. Whatever comes to us, good or bad, is usually the result of our own action or lack of action. - Herbert Newton Casson

If money is all that a man makes, then he will be poor — poor in happiness, poor in all that makes life worth living.

What has worked so well in the acquisition of knowledge and in the production of commodities may work just as well in the distribution of those commodities.

As yet the efficiency of selling goods has not been worked out. Most salesmen believe it cannot be done. They claim that there are too many variables in the problem. Perhaps there are, but nobody knows until the experiment has been thoroughly tried. In every case the victories of Efficiency have been won in spite of the most stubborn opposition from the men who were being helped. And one fact is sure - that the first Advertisers and Sales Managers who try out Efficiency and succeed will find themselves in a gold mine. They will have found a better way to enter a market that handles, in an average year, thirty thousand million dollars worth of goods.