What we are trying to do at Virgin is not to have one enormous company in one sector under one banner, but to have two hundred or even three hundred … - Richard Branson

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What we are trying to do at Virgin is not to have one enormous company in one sector under one banner, but to have two hundred or even three hundred separate companies. Each company can stand on its own feet and, in that way, although we've got a brand that links them, if we were to have another tragedy such as that of 11 September - which hurt the airline industry - it would not bring the whole group crashing down.