Always measure opportunities lost.”<ref>Rotberg, Eugene. (2009). - Eugene Rotberg

Try to understand why a transaction makes sense to your counterparty. . . .

Never penalize those who work for us for mistakes or reward them for being right about markets. It will go to their heads, is counterproductive and, in any event, material compensation will not correlate with their ability to predict the future next time.

We design performance measures to cover-up error. They are called benchmarks. We make decisions based on: Will we be found out? Discovered? Identified as the wrongdoer? Do we really want to have to explain this stuff to someone who spent his or her life in sales or marketing?