È buio perché ti stai sforzando troppo. [...] Con leggerezza, bimba, con leggerezza. Impara a fare ogni cosa con leggerezza. [...] Sì, usa la leggere… - Aldous Huxley

But Pavlov purely for a good purpose. Pavlov for friendliness and trust and compassion. Whereas you prefer to use Pavlov for brainwashing, Pavlov for selling cigarettes and vodka and patriotism. Pavlov for the benefit of dictators, generals and tycoons.

To the gross senses the chair seems solid and substantial. But the gross senses and be refined by means of instruments. Closer observations are made, as the result of which we are forced to conclude that the chair is “really” a swarm of electric charges whizzing about in empty space. ... While the substantial chair is an abstraction easily made from the memories of innumerable sensations of sight and touch, the electric charge chair is a difficult and far-fetched abstraction from certain visual sensations so excessively rare (they can only come to us in the course of elaborate experiments) that not one man in a million has ever been in the position to make it for himself. The overwhelming majority of us accept the electric-charge chair on authority, as good Catholics accept transubstantiation.

All that the conscious ego can do is to formulate wishes, which are then carried out by forces which it controls very little and understands not at all.